Bookshops around the world selling the new Harry Potter novel are to put up a poster of Madeleine McCann.
In a deal with author JK Rowling, 41, stores from Moscow to New York stocking Harry Potter and the Deathly Hallows will show details of the missing four-year-old. It will ensure her face is known across the globe — and her plight is not forgotten.
JK Rowling first became involved after offering a substantial reward for Madeleine’s safe return.
Now, through publishers Bloomsbury, she has insisted all stores selling the final instalment of the young wizard’s adventures become involved in the campaign.
The book goes on sale at one minute past midnight on Saturday.
The poster will initially be in all outlets selling the English version of the book, but will later appear alongside foreign language editions.
They will show three pictures of Madeleine with the words ‘Have you seen this child?’ printed above and details of who to contact beneath.
Her father, heart consultant Gerry said: “It’s absolutely fantastic. JK Rowling was approached initially by one of our friends to see if she could do something to help. We hope very much that this will help us find Madeleine, but also raise awareness of other missing children.”
Pass this message on to everyone in your address book and they reckon it could cover 80% of the world’s inboxes in 2 weeks!
